Wednesday 09, May 2018 by Jessica Combes

CEO priorities shifting to embrace digital business


CEOs are leveraging technology to upgrade the structure of their companies

Growth tops the list of CEO business priorities in 2018 and 2019, according to the recent 2018 CEO and Senior Business Executive Survey    by Gartner, Inc.

However, the survey found that as simple, implemental growth becomes harder to achieve, CEOs are concentrating on changing and upgrading the structure of their companies, including a deeper understanding of digital business.

"Although growth remains the CEO's biggest priority, there was a significant fall in simple mentions of it this year, from 58 per cent in 2017 to just 40 per cent in 2018. This does not mean CEOs are less focused on growth, instead it shows that they are shifting perspective on how to obtain it. The 'corporate' category, which includes actions such as new strategy, corporate partnerships and mergers and acquisitions, has risen significantly to become the second-biggest priority,” said Mark Raskino, Vice President and Gartner Fellow.

The Survey of 460 CEO and senior business executives examined their business issues in Q4 of 2017, as well as some areas of technology agenda impact. In total, 460 business leaders in organisations with more than $50 million in annual revenue were qualified and surveyed.

IT remains a high priority coming in at the third position, and CEOs mention digital transformation, in particular. Workforce has risen rapidly this year to become the fourth-biggest priority, up from seventh in 2017. The number of CEOs mentioning workforce in their top three priorities rose from 16 per cent to 28 per cent. When asked about the most significant internal constraints to growth, employee and talent issues were at the top. CEOs said a lack of talent and workforce capability is the biggest inhibitor of digital business progress.

Culture change is a key aspect of digital transformation. CIOs agreed it was a very high-priority concern, but only 37 per cent of CEOs said a significant or deep culture change is needed by 2020. However, when companies that have a digital initiative underway are compared with those that don't, the proportion in need of culture change rose to 42 per cent.

"These survey results show that if a company has a digital initiative, then the recognized need for culture change is higher. The most important types of cultural change that CEOs intend to make include making the culture more proactive, collaborative, innovative, empowered and customer-centric. They also highly rate a move to a more digital and tech-centric culture,” said Raskino.

Most respondents have a management initiative or transformation program to make their business more digital. Of those organisations, 54 per cent said that their digital business objective is transformational while 46 per cent said the objective of the initiative is optimisation.

In the background, CEOs' use of the word "digital" has been steadily rising. When asked to describe their top five business priorities, the number of respondents mentioning the word digital at least once has risen from 2.1 per cent in the 2012 survey to 13.4 per cent in 2018. This positive attitude toward digital business is backed up by CEOs' continuing intent to invest in IT; 61 per cent of respondents intend to increase spending on IT in 2018, while 32 per cent plan to make no changes to spending and only seven per cent foresee spending cuts.

The Survey showed that 41 per cent of respondents think their company is an innovation pioneer, up from 27 per cent in 2013, with fast followers not far behind at 37 per cent.

"CIOs should leverage this bullish sentiment by encouraging their business leaders into making ‘no way back’ commitments to digital business change. However, superficial digital change can be a dangerous form of self-deceit. The CEO's commitment must be grounded in deep fundamentals, such as genuine customer value, a real business model concept and disciplined economics,” said Raskino.



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